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Free guide · Claude Artifacts · updated Sept 2026

Build business tools
by describing them.

No code. No monthly fee. You type what you want in plain English, Claude builds a real, working tool you can use, publish and embed on your site.

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New · September 2026

One conversation, three client documents.

Since 16 September you can ask Claude for a document, a presentation or a design inside a normal chat, and it builds the actual thing beside the conversation. Chat and Cowork are one place now too, so you don't have to decide where the work goes before you start.

This is the written version of the video: the prompts I typed, in order, and the one thing to check before you send anything to a client.

Which plan you need. Docs and Slides are on every plan, including Free. For Design, Anthropic's Design help page lists Pro, Max, Team and Enterprise. Their 16 September release note says every plan, so if you're on Free, check whether it shows up for you.

You'll find all three under Output in the message box, or just ask for one in plain English.

1. Research first, then the document.

If you ask for a proposal cold, you get a proposal that could be about anybody. So I did the research first and let the document come out of it. I set Output to Document and sent this:

Prompt 1 · with Output set to Document Before we write anything, go and find out what [your client's type of business] are actually struggling with when they try to get their teams using AI. What goes wrong, and what do they say about it in their own words.

In the video that was accountancy firms, and it came back as a research document, "Why AI Adoption Stalls in Accountancy Firms". Everything else in this guide was built from that one document. Once it's open you can:

✎
Edit it directly
Click in and type, like any normal document.
Change one paragraph and nothing else
Highlight it, tell Claude what you want instead ("bullet points, not numbers"), and send it. Only that part changes. This is the one you'll use most.
+
Leave a comment
A note for yourself to come back to, or send it straight to Claude to act on.
↗
Share it and export it
Invite someone with edit, comment or view access. When it's done, export to PDF, copy it as Markdown, or send it straight into Google Docs.

2. The same work becomes a deck.

The document is still sitting in the same conversation, so you don't paste anything back in or explain the job again. The whole prompt:

Prompt 2 Turn this into a short deck I can walk them through on a call. Six slides.

You can edit any slide directly, present from inside Claude, and export it as PowerPoint or PDF. A designer will still beat it for a pitch that really matters. It's for the Thursday call deck that otherwise never gets made.

3. And a one-pager.

A price list I can print and hand to anyone. I didn't pick Design for this one. Claude switched to it on its own, in the same conversation. Swap in your own services and prices (the ones in the video were demo numbers):

Prompt 3 Make me a one-page price list I can print and hand to a client. Business: [your business name]. [What you do, in one line]. [Service 1] [price] [Service 2] [price] [Service 3] [price] [Service 4] [price] [Service 5] [price]. Put my name and email at the bottom. Add one line under each service saying what it includes. One page, portrait, A4, ready to print. [Your brand colour hex code] for the headings, white background, dark grey text. Prices right-aligned so they line up. Nothing else on the page.

Then keep going in plain English: make it simpler, move this to the bottom, make the prices bigger. When the client changes the scope, change the document and ask for the deck and the one-pager again from the updated version, so the price matches everywhere.

Before you share any of it You can publish any of these and send the link, and whoever opens it doesn't need a Claude account. But here's the catch, from Anthropic's own help page: When you share an artifact made in a chat, viewers also get access to the attachments and files in that chat. Check for sensitive documents before you share. So if you uploaded last year's accounts, a client list or somebody's contract earlier in that chat, they travel with the link. What I do, and it costs nothing: start a fresh chat for anything that's going to leave your screen.

Where to start this week.

Don't start with all three. Pick the document you rewrite the most, the proposal, the quote or the onboarding email. Do the research part first and make that one properly. Next time you need the deck or the price list, you're asking for another version of work you've already done.

From May · build tools with Artifacts

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What is an Artifact?

Most people treat Claude like a chat box: ask a question, read the reply, move on. An Artifact is different. It's a live workspace that sits beside the conversation, and Claude builds a real, working thing inside it, a calculator, a form, a small app you can actually click and use.

You describe the tool in plain English. Claude builds it in front of you. You publish it, copy the link, or embed it on your website. No React, no code, no monthly subscription. You describe → Claude builds → you use it.

Who this is for.

If you run a service business, a coaching practice, an agency, a consultancy, this is for you. The tools below are the ones you'd normally pay a developer to build or rent from a SaaS every month. Here you build them yourself in an afternoon, and they cost you nothing to keep.

The 3 tools.

Each one started with a single plain-English brief. Open Artifacts in the sidebar, pick New, then Start from scratch, and paste something like this.

The starting brief — copy this Build me an interactive pricing calculator for a social media agency. Let people select a tier for each service and see the total update in real time. Keep it clean and professional.
Pasting a plain-English brief into Claude Artifacts to start from scratch
1
A pricing calculator that sells for you
The client picks a tier for each service, the price updates in real time, and they generate a proposal right there. No call, no PDF, no confusion. Changed your services? Tell Claude in one line and it updates instantly.
2
An intake form with conditional logic
Send it to every new client before the first call. Conditional logic is a paid feature elsewhere. Here you add it with one sentence: "if they select revenue under £5k, show an extra question." They arrive prepared, you arrive prepared, no one is chasing anyone.
3
A lead magnet that actually thinks
This one has Claude's AI built inside it. A visitor answers 5 questions and it writes a personalised analysis that references their exact answers, then ends with your call to action. Every person who finishes becomes a warm lead who has already told you their problem.
Pricing calculator built as a Claude Artifact showing a real-time total ready to generate a proposal Client intake form built as a Claude Artifact, with an extra question appearing based on the revenue answer AI-powered lead magnet built as a Claude Artifact writing a personalised analysis then a book-a-call CTA

Turn any flat file into a live tool.

Pricing calculator

Clients build their own quote and see the total update as they go.

Intake & onboarding forms

Conditional questions, no monthly form-builder bill.

AI-powered lead magnets

A tool that reads their answers and writes a personalised result.

ROI & savings estimators

Let a visitor see the number for their own situation.

Any spreadsheet you keep re-explaining (the real unlock)

That pricing sheet, that checklist, that scoring rubric you paste over and over. Describe it once and Claude turns it into a live tool you can send, publish, or embed. Your clients never need to know Claude is involved.

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Tell me the tools your business needs. We hop on a call, and you get finished, branded, working tools ready to publish, without touching any tech.

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